The Return of a Heavyweight Classic - With a Red Hot Twist

At Jeanstore, we take pride in bringing you denim that blends classic craftsmanship with unique modern touches. Our latest arrival is a striking update to a true heavyweight icon: 21oz super-heavyweight denim from The Unbranded Brand, now available in this limited-edition release with a rich red weft. They've taken their fast-fading, sanforized 21oz fabric and mixed it up with a deep red weft. Just like the regular 21oz, these will fade to blue over time; however, when you flip up the cuff, you'll get a pop of dark red. The colour is vibrant straight out of the bag, and will only look better as they age with wear.

Who are Unbranded?

The Unbranded Brand takes a different approach to denim. Instead of flashy logos or heavy marketing, they focus on what really matters: quality fabrics, solid construction, and honest pricing. Every pair is made with premium selvedge denim and built to last, without the unnecessary extras that drive up costs. They let the jeans do the talking. With no gimmicks and no distractions, the focus is on how the denim ages, fades, and becomes uniquely yours with wear. That’s why Unbranded has earned a loyal following among denim purists who value craftsmanship over branding.

Their goal is to make the highest quality jeans possible while letting the denim tell your story as it fades and evolves over time.

Every detail is considered.

Like all heavyweight denim, these are not for the faint-hearted. They’ll take some breaking in, but the reward is a pair of jeans with unmatched texture, fade potential, and personality.

These jeans are finished with a smooth brown leather patch that will age beautifully, signature blue-ear selvedge ID, Union Special chain-stitched hems for lasting durability and character, hidden back pocket rivets that add strength without sacrificing comfort, and an antique copper button fly that perfectly complements the rugged aesthetic.

The Fit

At Jeanstore, we stock them in four versatile cuts: Wide for relaxed comfort, Relaxed Straight for a classic silhouette, Relaxed Tapered for room up top with a sharper leg line, and Tapered for a modern, clean finish. Pair any of these options up with the matching Denim Jacket.

Shop the Unbranded Brand 21oz. Heavy Red Weft Selvedge at Jeanstore here