Velva Sheen.

Velva Sheen brings classic American sportswear heritage into a collection of simple, well-made everyday staples. Founded in Cincinnati, Ohio in 1932, the brand first built its reputation producing sweatshirts and T shirts for colleges, sports teams and the US Marine Corps, creating garments designed for comfort, durability and regular wear.

The appeal of Velva Sheen lies in doing the basics properly. These are clean, timeless pieces with a strong vintage sportswear feel, made to sit naturally alongside denim, chinos, sweats, overshirts and casual jackets. The designs are straightforward, but the quality comes through in the fabric, construction and easy fit.

Traditional American manufacturing remains central to the brand’s character. Signature details such as tubular knitting and classic jersey construction give Velva Sheen pieces their distinctive feel, helping create T shirts and casual layers that are comfortable from the first wear and built for everyday use.

Our Velva Sheen collection at Jeanstore includes classic T shirts, jersey staples and easy layering pieces with genuine Made in USA appeal. Expect soft fabrics, versatile silhouettes and understated styling that works season after season.

For anyone who values authentic American-made basics, vintage sportswear influence and clothing with quiet substance, Velva Sheen offers dependable everyday pieces made with heritage, comfort and lasting character.

Mens T Shirts Made In The USA

Velva Sheen at Jeanstore

Velva Sheen is one of the enduring names in classic American sportswear, with roots going back to 1932 in Cincinnati, Ohio. Originally known for producing sweatshirts and T-shirts for colleges, sports teams and the US Marine Corps, the brand built its reputation on dependable construction, practical design and the kind of everyday comfort that defines true casual staples. That heritage still sits at the centre of Velva Sheen today, giving the collection a strong sense of authenticity and lasting appeal.

What continues to set the brand apart is its commitment to traditional American manufacturing and timeless jersey construction. Signature details such as tubular knitting and the use of classic production methods give Velva Sheen pieces their distinctive character, while the Made in the USA approach helps preserve the quality and feel that made the brand so respected in the first place. There is a simplicity to the range, but it is the kind that comes from doing the basics properly.

Our Velva Sheen collection brings together the brand’s best-known essentials, including its classic T-shirts and jersey staples. Expect clean, versatile pieces with a strong vintage sportswear influence, built for everyday wear and easy layering. For those who appreciate genuine American-made basics with heritage, comfort and understated character, Velva Sheen remains one of the strongest names around.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.
Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.