Naked & Famous Denim.

Naked & Famous Denim is one of the most distinctive names in modern raw denim, known for its rebellious spirit, experimental fabrics and strong focus on product over hype. Founded in 2008 by Canadian native Brandon Svarc, the brand was created as a response to celebrity-led fashion culture, stripping denim back to what really matters: fabric, fit, construction and character.

With a family background in the garment industry stretching back more than 65 years, Svarc brought a deep understanding of clothing production to Naked & Famous Denim. His aim was to create a denim label without celebrity endorsements or unnecessary advertising, allowing the quality of the jeans to speak for itself. The result is a brand built around raw, un-distressed Japanese denim, cut and sewn in Canada with a clear emphasis on value, quality and originality.

Naked & Famous Denim is especially loved for its wide range of fits and its fearless approach to fabric development. From classic selvedge denim to unusual weaves, textures, weights and dyeing techniques, the brand continues to push what denim can be while staying rooted in proper construction and everyday wearability. This balance of experimentation and reliability has made it a favourite with both first-time raw denim buyers and seasoned denim enthusiasts.

Our Naked & Famous Denim collection at Jeanstore includes premium jeans alongside shirts, knits, sweats, accessories and leather belts. Expect Japanese fabrics, Canadian manufacturing, clean fits and plenty of personality throughout the range. Whether you are looking for a dependable everyday selvedge jean or something more unusual for your denim rotation, Naked & Famous Denim offers authentic craft with a bold, modern edge.

Naked & Famous Denim Jackets Naked & Famous Denim Mens Tops & Jackets Naked & Famous Denim Accessories Naked & Famous Denim Shirts Naked & Famous Denim Mens Jeans Made In Canada

Naked & Famous Denim at Jeanstore

Naked & Famous Denim was founded in 2008 by Brandon Svarc, a Canadian native whose family has worked in the garment industry for more than 65 years. Built in reaction to the celebrity-led culture that had come to shape much of the denim market, the brand was created with a clear product-first philosophy. Rather than relying on endorsement or advertising, Naked & Famous set out to make denim that would be judged on the fabric, the construction and the way it felt to wear. From the beginning, that meant producing affordable, high-quality garments in Canada using raw, un-distressed Japanese denim.

That direct and rebellious approach still defines the brand today. Based in Montreal, Quebec, Naked & Famous Denim has become one of the most recognisable names in modern raw denim, known for combining accessible price points with a remarkable variety of fits and an ongoing appetite for experimentation. Alongside its renowned jeans, the brand also produces a broad range of non-denim garments including shirts, knitwear, sweats and accessories such as leather belts, all still proudly made in Canada. With its commitment to Japanese selvedge denim, innovative fabrics and uncompromising product focus, Naked & Famous remains a standout name for those who value character, quality and authenticity in what they wear.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.

Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.