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Naked & Famous Denim

Naked & Famous Denim: The Rebellious Spirit of Denim

Naked & Famous was founded in 2008 by Brandon Svarc, a Canadian native whose family has been in the garment industry for over 65 years. After working in fashion PR, Brandon decided he wanted to create his own brand, so using his inherent knowledge of garment-making and the apparel industry, he began his venture into the raw denim business. After growing tired of celebrity culture and its impact on the denim industry, Svarc wanted Naked & Famous to be a purely product-based denim label that cut out celebrity endorsement and advertising. He hoped that this approach would result in an affordable, high-quality product. He didn’t want his products to be known for who was wearing them, but rather how they looked, felt, and were produced—always in Canada, and always from raw, un-distressed Japanese denim.

Today, Naked & Famous produces an array of denim and non-denim garments, including button-ups, knits, sweat and accessories like leather belts. All of their products are still proudly made in Canada, and they’re posted at their headquarters in Montreal, Quebec. In just a few short years, Naked & Famous has become almost as ubiquitous as the Japanese selvedge denim they use on their jeans. With accessible price points, a wide variety of fits, and a unquenchable appetite for experimentation, Naked & Famous is the often first and sometimes the last stop for many denimheads.


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