The Unbranded Brand
No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.
The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, they do the opposite.
Unbranded think overpriced and overhyped jeans are silly. That’s why they decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, they can offer a better product at a better price.
The Unbranded Brand is as simple as that.