As the 19th century rolled into the 20th, the H.D. Lee Mercantile company produced a range of tough workwear for industrial America. Producing hardwearing bib overalls, Lee was there to provide the work force of the US with durable clothing for comfort and protection.
The decades progressed, and Lee workwear produced jackets and jeans, expanding their range of denim clothing. In the mid 1920's, Lee produced their trademarked "Cowboy pants", hitting on a design that became an instant success. This image of the classic cowboy look captured the imagination of the public then, as it still does today.
Lee jeans have always been at the forefront of innovative design, creating the Jelt denim. By twisting the yarn tighter, Lee created tougher denim and more durable jeans, resisting wear and tear over longer use. These new developments made Lee the jeans to wear for work and play, initially Stateside, and then finding success all over the world.