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Privacy Policy

JEANSTORE is committed to protecting your privacy. We will only use information given at the time of ordering or when making an enquiry by whatever means is collected lawfully and in accordance with the Data Protection Act 1998 and the EU General Data Protection Regulation 2018 (GDPR).

JEANSTORE is the trading name of Dee Dee Retail Limited (UK company number 04457423).
JEANSTORE collects your information on behalf of Dee Dee Retail Limited, for use by Dee Dee Retail Limited.
We do not pass your personal information on to third parties.

All transactions that you initiate with Dee Dee Retail Ltd. on this web site are confidential. Your name will not be added to any third party mailing lists. By opting in to marketing when placing an order, or subscribing to our newsletter, you are opting in to infrequent, promotional emails from JEANSTORE only, but you can opt out of these at any time by clicking the unsubscribe link in any of these emails.
Please note, if you do not opt-in to marketing communications, we may still contact you via email or telephone regarding any order you place with us.

We may store name and address details you provide us, as well as your purchasing history, but we never store card details or any highly-sensitive information. All payments are collected by our payment providers (Shopify Payments, Shop Pay, PayPal, Amazon Pay, Google Pay, Apple Pay and Pay Later with Klarna) and at no point do we ever have access to see the full card details.

The Data Protection Act & GDPR

Under the terms of the Data Protection Act 1998 and the EU General Data Protection Regulation 2018, we have a duty to protect any information we collect from you. It will not be disclosed to any other organisation unless you give explicit permission, or there is a legal obligation to do so. We collect information about you for two main reasons:

To process your online order.
To provide you with the most efficient possible service.
The information collected will be used to personally keep in touch and let you know of any offers, sales or promotions that JEANSTORE are carrying out (if you have selected to receive these emails/newsletters). You have the right to opt out of email marketing at any time.
Your data may be stored on our systems for 10 years, for the above purposes, or until you withdraw consent for us to process your data.

Right To Request Information & Withdrawal Of Consent

In line with GDPR, you have a right to request a copy of any personal data held by JEANSTORE at any time, in order to check its accuracy. You also have the right to request removal of all data we hold for you on our systems.

You can make a GDPR request for information or data erasure here:


Changes To This Policy

This privacy policy will change from time to time as we develop the range of services on the website. When this privacy policy changes, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. You should always check the privacy policy before using this site, even if you have visited it in the past. This ensures that you will be aware of any changes. Changes to our privacy policy do not affect information we already hold about you. This statement was last updated on 01/07/2022.


Cookies are tiny text files stored on your computer when you visit certain web pages. These pieces of information are used to improve the services we provide to you. We use cookies to keep track of what you have in your basket, and to remember you when you return to our site. To purchase products on our website, you will need cookies enabled. If you don't wish to enable cookies, you can still browse the site and use it for research purposes.

We do use services from carefully-selected partners and software providers who may also set cookies during your visit:

  • Google (activity tracking, analytics, advertising). Google Privacy policy.
  • Klaviyo (email marketing software).
  • Trustpilot (review software).
  • Shopify (ecommerce platform provider).

Please note this is not an exhaustive list and can change regularly.
You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website. 


Since 1967.