Lee 101.

Lee 101 celebrates one of the most important legacies in American denim. With roots stretching back to the early 20th century, Lee built its reputation by producing tough, dependable workwear for industrial America, from hardwearing bib overalls to denim jackets and jeans made for comfort, protection and long days of use. As the decades moved on, Lee became closely tied to the image of the American West, creating garments that were as practical on the job as they were iconic in everyday style.

The first Lee 101 jeans were created in 1924 in the American Midwest, designed as a sturdy, heavy-duty jean for the working cowboy. Built with a sharper fit and high-quality fabrics, the 101 quickly earned its place as a true denim classic, worn by weather-beaten riders, rodeo stars and anyone drawn to the pioneering spirit of the West. Nearly a century later, Lee 101 continues to honour that heritage with garments that reflect skilled craftsmanship, authentic detailing and timeless appeal.

Our Lee 101 collection at Jeanstore includes premium denim pieces inspired by the brand’s rich workwear and cowboy heritage. Expect classic fits, quality fabrics, sturdy construction and authentic details that nod to Lee’s long history in denim. Styles such as the 101 Rider highlight the brand’s place in denim innovation, while vintage-inspired fits draw directly from the rugged character of the American West.

Whether you are looking for a dry selvedge jean, a heritage denim jacket or a piece with genuine archive influence, Lee 101 offers lasting style rooted in workwear, craft and iconic American denim.

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Lee 101 at Jeanstore

Lee 101 represents one of the most storied chapters in the wider history of Lee, drawing directly on the brand’s workwear heritage and long-standing role in the development of denim. The first pair of Lee 101 jeans was created in 1924 in the American Midwest as a heavy-duty, sturdy jean built to meet the demands of both work and leisure. Designed for the now legendary cowboy, the 101 quickly earned its place through a sharp silhouette, durable construction and the sort of practical appeal that resonated with everyone from hard-working riders to rodeo showmen.

That pioneering spirit still defines the line today. Lee had already established itself through hardwearing workwear and innovations such as Jelt denim, and the 101 became one of its most enduring expressions of that legacy. Now well into its long history, Lee 101 continues to celebrate the craftsmanship, authenticity and western influence that made it iconic in the first place. The Rider remains especially significant as the world’s first slim fit jean, while styles such as the ’50s Rider Regular Fit draw more directly on the cowboy heritage of the American West.

Our Lee 101 collection includes jeans and garments that honour the line’s enduring place in denim history. Expect quality fabrics, heritage-inspired construction and fits that reflect both the innovation and character of the original designs. Whether you are drawn to the clean silhouette of the Rider, the appeal of dry left-hand selvedge or the vintage western influence of the ’50s Rider, this collection brings together the craftsmanship and pioneering attitude that define Lee 101.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.

Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.

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