Tellason.

Tellason is an American denim brand founded in 2008 by Tony Patella and Pete Searson, built on a straightforward idea: make uncompromising jeans in the USA using exceptional Japanese selvedge denim. Launched in San Francisco at a time when much of the industry was moving production overseas, Tellason doubled down on domestic manufacturing and a return to durable, honest construction.

From the beginning, the focus has been clear. Tellason sources premium selvedge denim from respected Japanese mills, favouring fabrics with depth, strength and strong ageing potential. These are denims designed to break in slowly, forming high-contrast fades and creases that reflect years of consistent wear. The brand resists excessive detailing or trend-driven cuts, instead refining classic silhouettes that feel grounded and wearable.

Cutting and sewing have long been carried out in California, reinforcing the brand’s commitment to American manufacturing. Construction details are purposeful: reinforced stitching, durable pocket bags and hardware chosen for longevity. The aim is not reinvention, but reliability - jeans that hold up, improve with time and earn their character naturally.

Tellason’s aesthetic is rooted in traditional American workwear, interpreted through a clean, unfussy lens. Fits range from slim tapered to classic straight, each designed to complement the structure of raw selvedge denim. Branding is minimal, allowing the fabric and craftsmanship to take centre stage.

In a market often crowded with marketing narratives, Tellason stands apart through clarity of intent. It is a brand built on partnership - American construction paired with Japanese fabric expertise - and on the belief that great jeans don’t need embellishment to stand out. For those who value substance, durability and denim that rewards patience, Tellason represents modern American-made selvedge done properly.

Tellason Mens Tops & Jackets Tellason Mens Jeans

Tellason at Jeanstore

Tellason is an American denim brand founded in 2008 by Tony Patella and Pete Searson, built around a simple but uncompromising idea: make exceptional jeans in the USA using premium Japanese selvedge denim. Launched in San Francisco at a time when much of the industry was shifting production overseas, Tellason took the opposite route, committing to domestic manufacturing and a more honest, durable approach to denim. That clarity of purpose still defines the brand today, giving it a strong identity rooted in substance rather than excess.

At the heart of Tellason is the pairing of American construction with Japanese fabric expertise. The brand sources selvedge denim from respected Japanese mills, choosing fabrics with depth, strength and the kind of ageing potential that rewards long-term wear. Cutting and sewing have long been carried out in California, while details such as reinforced stitching, durable pocket bags and hard-wearing hardware reflect a clear focus on reliability. Fits range from slim tapered to classic straight, all designed with a clean, unfussy approach that allows the fabric and craftsmanship to speak for themselves.

Our Tellason collection brings together premium American-made denim with real character and lasting appeal. Expect classic silhouettes, purposeful construction and selvedge denim designed to break in slowly and wear beautifully over time. These are jeans built for those who value quality, patience and the quiet confidence of well-made raw denim.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.

Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.

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