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Unbranded’s UB901 Denim Jacket is a classic raw selvedge denim jacket built with the brand’s stripped-back approach to fit, fabric and construction. Cut with chest flap pockets, side slash pockets and a clean everyday shape, it delivers the familiar character of a traditional denim jacket without branding, washes or unnecessary detailing.
Made from 14.5oz sanforized raw indigo selvedge denim, the fabric has a substantial midweight feel that is heavier than most standard denim while remaining practical for year-round wear. Rope-dyed indigo warp yarns and white weft yarns create a classic raw denim surface that will break in and fade with wear. Finished with an exposed selvedge inner placket, signature blue ear selvedge ID and dark copper tin buttons, the UB901 keeps the focus firmly on durable construction and long-term ageing potential.
Key details
14.5oz sanforized raw indigo selvedge denim
Rope-dyed indigo warp yarns
White weft yarns
Chest flap pockets
Side slash pockets
Exposed selvedge inner placket
Signature blue ear selvedge ID
Dark copper tin buttons
Made in China / Macau
UK Standard Delivery
2-3 working days
Royal Mail Tracked 48
Free over £100
£3.99 under £100
UK Faster Delivery
1-2 working days
Royal Mail Tracked 24
£4.99
UK Next Day Delivery
Next working day
DPD Next Day
£6.99
International Delivery
Taxes & duties paid
DPD
Calculated
at checkout
Next day delivery not available to some postcodes
Next day delivery excludes bank holidays
If you wish to return your order, we offer a full refund, exchange or store credit if returned within 30 days in brand new, resaleable condition (including all tags and product packaging). We provide the returns label. International returns will need to be posted at your own expense.
Read our full returns policy.
The Unbranded Brand was founded in 2009 by Brandon Svarc as a sister brand to Naked & Famous Denim, created with a clear and refreshingly simple purpose: to offer high-quality Japanese raw selvedge denim without the inflated costs of marketing, celebrity endorsements or heavy branding. In an industry often driven by hype, The Unbranded Brand strips everything back to the essentials - fabric, fit and construction. No washes, no logos, no adverts, no unnecessary details. Just well-made jeans built from quality denim and offered at an honest price.
At the heart of the brand is a strong understanding of raw denim and how it should be worn. The Unbranded Brand focuses on top-quality Japanese selvedge denim, cut and sewn with care, allowing each pair to break in naturally and develop its own fades over time. This straightforward approach appeals to denim enthusiasts who value the craft of the fabric itself: the texture, the weight, the construction and the personal ageing process that comes from wearing raw denim properly.
The brand also brings real expertise to fit, offering a wide range of silhouettes designed to suit different preferences and ways of wearing denim. From slimmer modern cuts to more relaxed everyday fits, The Unbranded Brand makes raw selvedge denim approachable without compromising on the core details that matter. It is denim without distraction - dependable, well constructed and focused entirely on giving the wearer great fabric, a solid fit and genuine long term value.
Selvedge denim takes its name from “self-edge”, referring to denim woven on traditional shuttle looms that create a narrow, tightly finished edge designed to prevent fraying. Long before it became a marker of premium denim, selvedge was simply the standard: tough, dependable fabric made for hardworking garments. Its roots sit firmly in late 19th-century workwear, from miners and labourers to the early blue jeans developed by Jacob Davis and Levi Strauss & Co. in 1873, where durable denim and copper rivet construction helped shape one of the most recognisable garments in clothing history.
What makes selvedge denim special is not just how it looks, but how it is made. Traditional shuttle looms weave slowly, passing the weft thread back and forth with a shuttle to create a denser, more characterful fabric with its own texture, tension and irregularity. These subtle variations, often seen in slub, nep and surface character, are part of the appeal. Unlike modern wide-width industrial denim, selvedge is typically produced in narrower rolls, making it slower, more limited and more costly to manufacture. That slower process is central to its value: selvedge denim represents patience, craft and a respect for the fabric itself.
Although mass production saw many mills move away from shuttle looms in the 1950s and 1960s, selvedge denim found new life through Japanese makers in the 1970s and 1980s. In Kojima, Kurabo developed the first Japanese selvedge denim fabric, KD-8, which was later used by Big John for the first jeans made entirely in Japan. This commitment to recreating and refining vintage American denim helped establish Japan as one of the world’s great centres of denim craftsmanship. Brands such as Studio D’Artisan, Denime, Evisu, Fullcount and Warehouse carried that heritage forward, building what became known as the Osaka Five and helping shape the modern culture of artisan denim.
Today, selvedge denim remains prized by enthusiasts for its authenticity, durability and ageing potential. The coloured selvedge ID, often visible when the cuff is turned, is a small but meaningful detail that connects each pair back to a lineage of mills, makers and traditional production methods. More than just a fabric, selvedge is a celebration of heritage and craft — denim made with intention, designed to be worn hard, broken in over time and shaped by the life of the person wearing it.