Shop By Type
Shoes
Boots
Shop By Type
Underwear
All Brands
Free UK delivery on orders over £100
30 day returns / free exchanges
The Louro Shirt is a clean, versatile warm-weather style that balances timeless simplicity with more distinctive detailing. Its camp collar gives the silhouette a relaxed, easy feel, while the embroidered stripes add subtle character and texture across the surface. Crisp and understated, it is the kind of piece that works just as naturally with casual summer dressing as it does in a more refined outfit.
Made from 100% cotton, the shirt offers a breathable, natural handle suited to comfortable all-day wear. The embroidered stripe detailing creates a gentle raised pattern in the fabric, adding depth without taking away from the shirt’s pared-back look. Shell mother of pearl buttons bring a polished finishing touch, and its Portuguese construction speaks to the thoughtful craftsmanship behind the piece.
Key details
100% cotton
Breathable fabric
Embroidered stripes
Subtle raised pattern
Camp collar
Classic shirt design
Shell mother of pearl buttons
Made in Portugal
UK Standard Delivery
2-3 working days
Royal Mail Tracked 48
Free over £100
£3.99 under £100
UK Faster Delivery
1-2 working days
Royal Mail Tracked 24
£4.99
UK Next Day Delivery
Next working day
DPD Next Day
£6.99
International Delivery
Taxes & duties paid
DPD
Calculated
at checkout
Next day delivery not available to some postcodes
Next day delivery excludes bank holidays
If you wish to return your order, we offer a full refund, exchange or store credit if returned within 30 days in brand new, resaleable condition (including all tags and product packaging). We provide the returns label. International returns will need to be posted at your own expense.
Read our full returns policy.
Portuguese Flannel is a family-run brand shaped by four generations of textile knowledge, care and authenticity. Rooted in northern Portugal, with mills situated in and around Guimarães, the brand draws on a region long respected for its quality fabric production and skilled craftsmanship. Family history sits at the heart of Portuguese Flannel, with the legacy of João Magalhães and the generations that followed helping to preserve and elevate Portuguese textile expertise.
The brand’s shirts are made by master craftsmen in the old towns of northern Portugal, using exclusive fabrics produced through traditional methods. Rather than following passing trends, Portuguese Flannel focuses on fabric, feel and timeless design, selecting materials for their quality, texture and character. This approach gives each shirt a natural sense of comfort and refinement, whether in soft brushed flannel, classic checks or more contemporary patterns.
Portuguese Flannel takes inspiration from the people and landscapes of Portugal, from the coast to the mountains, reflecting a way of life shaped by resilience, simplicity and authenticity. The result is shirting that feels both traditional and modern: easy to wear, beautifully made and rich with quiet heritage. With its focus on family craft, regional identity and honest materials, Portuguese Flannel represents Portuguese textile making at its best.