Free UK delivery on orders over £100
30 day returns / free exchanges
Start Your Own F*cking Brand by Maria Erixon offers a unique insight into the story behind Nudie Jeans, from its beginnings in 2001 to its growth into one of Sweden’s best-known international brands. Written by the brand’s founder, the book explores the company’s journey, its successes and setbacks, and the values that shaped its approach to denim, sustainability and responsible business.
Across its pages, Maria Erixon reflects on entrepreneurship, environmental awareness, human rights and the sacrifices involved in building a values-led brand. It is also a love letter to denim, indigo dye and the people who helped shape the Nudie Jeans story, making it a thoughtful read for anyone interested in denim culture, brand building and sustainable fashion.
Key details
Start Your Own F*cking Brand
English version
By Maria Erixon
14.5 x 21.6cm
100% paper
Made in Latvia
UK Standard Delivery
2-3 working days
Royal Mail Tracked 48
Free over £100
£3.99 under £100
UK Faster Delivery
1-2 working days
Royal Mail Tracked 24
£4.99
UK Next Day Delivery
Next working day
DPD Next Day
£6.99
International Delivery
Taxes & duties paid
DPD
Calculated
at checkout
Next day delivery not available to some postcodes
Next day delivery excludes bank holidays
If you wish to return your order, we offer a full refund, exchange or store credit if returned within 30 days in brand new, resaleable condition (including all tags and product packaging). We provide the returns label. International returns will need to be posted at your own expense.
Read our full returns policy.