Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. Today the company has annual sales of over SEK 400 million; it is one of Sweden’s best-known international brands and a global lodestar in sustainable fashion. The book offers a unique insight into the company’s journey, successes and setbacks.
At the time, Nudie were almost the only company building a brand based tangibly on values. When Maria and Joakim started Nudie Jeans in 2001, they decided that environmental awareness and human rights would permeate everything they did. The world has largely caught up in 2019 and as they've grown, opportunities have opened up to them to be able to contribute to the journey. "We are trying to make good use of the chance,” writes Maria Erixon in the book.
In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.
Made in Latvia
90-day no-fuss returns.
Returns in the UK are FREE.
If you wish to return your order, we offer a full refund or an exchange if it is sent back in brand new, resaleable condition (including all tags, packaging and boxes) within 90 days.
Refunds will be credited back to the original payment method used (card, paypal etc.). If you paid using Pay Later with Klarna, your refund will be reflected in your Klarna statement, and the balance owed will be cleared.
To speed up the exchange process, if you request an exchange we will email you a gift card code upon receipt of your return, which you can then use to place a new order for the item you require.
When you have requested a return via our online portal, you will receive an email with instructions on how to generate your free returns label and return the order to us. Any refund or exchange credit will be issued once we have received the goods, in the original condition. The refund will be for the full amount of your order, including delivery costs. Please note, if you paid for express delivery, this will not be refunded to you due to the cost of the service.
In the interest of our staff and customers' health and safety we cannot accept returns for some items, such as reusable face masks or underwear.
We never charge a restocking fee for returned items.
If you opt to add a free gift to your order during a promotion, you will also need to return the free gift should you return the item(s) in your order. Failure to return any free gift in new condition will result in the retail value of the gift being deducted from your refund.
Any goods with manufacturing faults on arrival will be replaced or refunded, at your request. If an item has been worn and developed a fault, we may request images of the item to verify the fault before authorising your return request.
International returns must be posted back to us at your own expense. Delivery costs on orders outside the UK will not be refunded.
This does not affect your statutory rights.
All credit card and account information you provide us when making a purchase is secure, encrypted and never seen or accessible by any employee of Jean Store.
All sizing information is for guide purposes only. The information below refers to worldwide sizing standards and sizing may differ between brands - we do our best to make a note on the product description if a particular product differs from this sizing information.
|UK / European / USA||Inches (Chest)||CM (Chest)|
|XS||To fit 34 - 36||86 - 91|
|S||To fit 36 - 38||91 - 96|
|M||To fit 38 - 40||96 - 101|
|L||To fit 40 - 42||101 - 106|
|XL||To fit 42 - 44||106 - 111|
|XXL||To fit 44 - 46||111 - 116|
|Inches (Waist)||CM (Waist)|