Naked & Famous are not a normal denim company and we never will be. Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into amazing and innovative jeans.
No marketing, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
They are denim nerds through and through. Naked & Famous only use Japanese selvedge denim which is woven slowly and painstakingly on old shuttle looms from prestigious mills in Japan, because they are committed to producing only the best denim in the world.
Japanese fabric has more character, higher quality and way more soul than modern mass produced denim, and as a result it ages and fades beautifully with wear and wash.
They travel to Japan multiple times a year to find new fabrics, working with denim mills to develop new and crazy items like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow fade denim.
Everything Naked & Famous produce is cut, made and sewn in Canada.
Shop our Naked & Famous collection below :