Omoto Denim Jeans

Omoto Denim is a Japanese brand rooted in Kojima, Okayama — the historic centre of Japan’s denim industry. Founded by Hiroki Kishimoto, a fabric specialist with decades of experience in denim development, Omoto was created with a clear purpose: to produce “ultimate ordinary” garments built on authenticity, balance and long-term wearability.

Rather than chasing novelty, Omoto focuses on perfecting the fundamentals. The brand works closely with skilled Japanese mills to develop selvedge denim that honours traditional techniques, including rope-dyeing and shuttle loom weaving. These methods create fabric with depth, texture and natural irregularity — denim designed to evolve through wear, developing distinctive fades and character unique to the owner.

Production remains firmly based in Japan, where attention to detail and consistency are paramount. Construction is thoughtful and restrained, drawing inspiration from mid-century American workwear while maintaining a clean, understated aesthetic. Silhouettes are timeless, designed to feel relevant for years rather than seasons.

The name “Omoto” references a resilient evergreen plant, symbolising steady growth and longevity. That philosophy runs through the brand’s approach: garments that mature over time rather than deteriorate, improving with every wear and wash.

Omoto Denim represents a new generation of Japanese makers who respect tradition but are not bound by nostalgia. By focusing on fabric integrity, careful construction and enduring design, the brand offers selvedge denim that speaks quietly but confidently. For those who appreciate true Japanese craftsmanship and jeans built to age with character, Omoto delivers substance without excess — denim with depth, integrity and a long life ahead of it.