Hemen Biarritz creates beautifully made underwear and everyday essentials inspired by the raw elegance of the Basque Country. Founded in Biarritz in 2014 by Marie Guyot and Emmanuel Mouazan, the brand blends vintage lines, natural comfort and a thoughtful approach to sustainability, producing pieces that feel simple, refined and made for daily wear.
The name Hemen means “here” in Basque, reflecting the brand’s close connection to place, craft and local production. Since its launch, Hemen has focused on creating quality organic cotton underwear with an artisan feel, balancing comfort with clean design and a strong sense of identity.
Based on the Basque Coast, Hemen draws inspiration from the landscape that surrounds it. The region’s shifting colours, from humid greens and iodized blues to luminous greys and earthy reds, give the collection a natural, understated character. This influence runs through the brand’s colour palettes, fabric choices and relaxed vintage-inspired shapes.
The Hemen Biarritz collection at Jeanstore includes premium underwear and comfortable everyday basics designed with softness, breathability and ease of wear in mind. Expect organic cotton fabrics, clean silhouettes and considered details that make each piece feel quietly distinctive. Built around comfort, sustainability and timeless style, Hemen Biarritz offers essentials with a genuine sense of craft and place.