Colorful Standard.

Colorful Standard stands for many things, one of which is holding the fashion industry to a higher standard, which no longer risks the health of workers or of the environment.   In today’s world, it shouldn’t be so difficult to make a sustainable choice. That’s why they created a concept that goes against the fashion industry’s seasonal models. 

From the start, the industry has desperately needed a shake-up. Enough of the days of overconsumption, pollution, waste, and human rights violations. We need to give back where we take and stand up to the industry that takes a fatal toll on our planet. With this need, Colorful Standard have created a regenerative concept of long-lasting products made ethically and vertically integrated at an in-house manufacturing centre. Their mission has always been to identify ways they can produce garments while remaining responsible for the planet and the people involved. With that, the brand was born. 

Standard implies raising the bar for how the industry works and focusing on clothes made responsibly, transparently, and that stand for a greater purpose. The colours are a tribute to diversity and inclusion, to being bold, vibrant, and unique. At Colorful Standard, there is a shade or tone for any and every kind of person. Moving forward, the brand will continue creating high-quality and timeless gender neutral designs. 

Colorful Standard at Jeanstore

Colorful Standard is a brand built around the idea that everyday clothing can be made to a higher standard, both in quality and in the way it is produced. From the beginning, the brand set out to challenge the waste and short-term thinking of the fashion industry by focusing on long-lasting garments made responsibly and with greater transparency. That approach still defines the brand today, with a clear commitment to ethical production, thoughtful manufacturing and timeless design that sits outside the usual seasonal cycle.

Alongside that sense of responsibility, Colorful Standard has created a strong identity through colour, simplicity and ease of wear. The brand’s palette is central to its appeal, offering a wide range of shades designed to feel inclusive, expressive and easy to incorporate into everyday wardrobes. With a focus on high-quality, gender-neutral staples, the collection is built around clean design and dependable essentials that are made to be worn again and again.

Our Colorful Standard collection includes the everyday pieces the brand is known for, from sweatshirts, hoodies, knitwear and T-shirts to accessories and other casual staples. Expect simple silhouettes, comfortable fabrics and a broad spectrum of colours across the range, all brought together with the same focus on durability and responsible production. It is a collection built around well-made essentials with a clean look, an easy fit and a clear sense of purpose.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.

Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.

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