Stevenson Overall Co. Ventura 737 ... Stevenson Overall Co. Ventura 737 Slim Straight 13oz Selvedge Mens Jeans

The Ventura has a versatile slim straight leg cut, becoming SOC's modern standard. The handmade process of creating each pair of Stevenson Overalls is symbolised through features like the curved belt loops, back pockets and coin pockets, which are all crafted using the same single-stitch flat felled seam method originally applied to denim production during the 1920s.

The denim fabric is exclusively produced for Stevenson Overalls on a vintage shuttle loom using Zimbabwean cotton. The unsanforized 13oz selvedge denim has a rough and slubby character, with a subtle green undertone. The denim is milled by Kuroki Mills in Japan.

100% Zimbabwean cotton
13oz greencast selvedge denim
Unsanforized but onewashed to eliminate most shrinkage
Regular fit, slimmer straight leg
Button fly
Green and natural (undyed) selvedge ID
Single-stitch flat felled seams
Textured and slubby hand
Distinctive curved back pockets
Made in Japan

Stevenson Overall Company, founded in the early 20th century, is known for its production of workwear, particularly overalls and other durable clothing. The company gained prominence in the garment industry as demand for sturdy, practical clothing grew among labourers and farmers.

The company's products were characterised by their rugged design and functionality, catering to the needs of blue-collar workers. Over time, Stevenson Overall Co. built a reputation for quality craftsmanship and durability, which became important selling points in a competitive market. Sadly, as a result of the Great Depression, the brand ceased operations in the 1930s.

Stevenson Overall Co. was relaunced in 2005 by Atsusuke Tagaya and Zip Stevenson. In recent years, the brand has experienced a resurgence in popularity, largely driven by the vintage clothing trend and a growing appreciation for Americana. This revival has led to a renewed interest in their classic styles, with enthusiasts and collectors seeking out vintage pieces.

Stevenson Overall Co. has also embraced modern production techniques while maintaining a commitment to traditional craftsmanship, appealing to both new customers and those nostalgic for the brand's heritage. The company is especially known for its use of flat-felled seams in the production of its jeans, as well as distinctive and unusual back pockets and stitching.

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Free UK exchanges.

Choose full refund including delivery cost, exchange or store credit.

If you wish to return your order, we offer a full refund, exchange or store credit if it is sent back in brand new, resaleable condition (including all tags and product packaging) within 30 days.
Exchanges in the UK are free. For refunds, a £2.99 return label fee will be deducted from the refund. Returns for store credit are also free.

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Originally the denim cloth used to make jeans was produced on shuttle looms. These produced a tightly woven cloth by passing a continuous thread backwards and forwards. The resulting fabric was narrow and had finished edges or self-edges, hence the term selvedge. This fabric was relatively costly and slow to produce as were the jeans fashioned from it. When the demand for jeans rose dramatically in the latter half of the 20th century production methods were inevitably altered to create cheaper fabrics that could be produced in higher volumes. Shuttle looms were abandoned in favour of projectile looms which were quicker, which produced wider cloth and which did not use continuous threads. Denim now had unfinished edges with a frayed appearance.

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Here at JEANSTORE we have a few tips on how you can keep your selvedge denim looking its best - by following these simple instructions you can ensure your jeans last longer, retain their shape and colour, and reduce your environmental impact too.

• First and foremost, always follow the care instructions on the inside label of your jeans. Different jeans will have different recommendations, and these can vary depending on the nature of the fabric and the dye, amongst other things.
  
  
• To soak or not to soak? It's personal preference, but with raw/unwashed/rigid denim there will be a lot of dye on the fabric that will bleed at first. You can soak your jeans inside out in warm water for 2 hours and hang dry before first wash to get rid of some of the dye, and make them feel less stiff/starchy. Others just put them straight on and don't care if their legs and shoes end up blue!
  
  
• 'Breaking them in'. Two things to consider - is the denim raw or pre-washed? If washed, there won't be much 'breaking in' - that bit has been done for you.
  For raw and rigid denim, the general consensus is to wear the jeans for as long as possible before the first wash. Nudie Jeans Co. recommends wearing your raw denim for 6 months without washing. It's not compulsory, but the longer you wear them, the better they'll fit, and the better they'll fade.
  Secondly, is the denim sanforized (pre-shrunk) or unsanforized (shrink-to-fit)? Most selvedge denim we stock - even if raw/rigid - will be pre-shrunk to eliminate unexpected sizing changes. This means you can generally trust the size guide. If buying unsanforized denim, there's always an element of risk, so please ensure you follow the size guide and the washing instructions carefully! With shrink-to-fit jeans, they really can become the best denim you've ever owned as they mould to your body shape. You'll also get the most natural fades.
  
  
• Try and wash your jeans once every 10 wears at most. Sometimes this just isn't possible, but it's a good guide to follow. Every wash puts strain on the fibres and 'wears' them, so the less you wash your jeans, the longer they'll last. We always recommend hand-washing selvedge denim.
  
  
• Always wash your jeans inside out. This reduces dye/colour loss. If using a washing machine, keep the load minimal - if your jeans are too creased, the dye may fade more heavily along creases, causing streaky lines on your jeans.
  
  
• If possible, always hand wash. It's not a deal-breaker, but it is much gentler on the fabric and you'll find your jeans fade more 'naturally'. If using a washing machine, keep the heat low and use a slower cycle. With raw denim, ensure you wash them separately for the first 5 washes, as the dye will bleed and transfer to other garments. Also be careful when sitting on light coloured surfaces or wearing white shoes.
  
  
• Use natural detergents where possible. You don't want those nasty chemicals damaging your jeans, or the environment.
  
  
• Don't tumble dry! Well, you can (we do, sometimes) but results can vary. If you're in a rush and need to tumble your jeans, ensure you keep the heat low. Excessive tumble drying can change the size/shape/fit of your jeans, and they'll often feel tighter when they come out. This isn't always a problem with stretch jeans, as after several wears they can feel a bit loose. Often any changes in your denim as a result of tumble drying are a result of the machine - not the denim.
  With selvedge denim, we always recommend hang-drying rather than a tumble dryer.

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