Dubbleware Jeans

Dubbleware is the brand that is responsible for outfitting the generation that built America as we know it today.

The brand was created in 1924 by famed manufacturer M. Hoffman. The first factory was in Hoffman’s home town of Boston, Massachusetts. The brand was quickly adopted by farmers and became the standard for workwear across America in the 1930s. The factory was heavily affected by the conflict during the '40s and closed down after WWII.

The factory was the first to create inclusive workwear, that geared the marketing towards women as well as men.

Dubbleware has always been committed to creating the best workwear on the market, operating under the tag line ‘Demand the Best' during the '30s - an ethos that has remained unchanged to the present day. The original product offering ranged from denim pants, to hickory dungarees and chambray boiler suits. Now the silhouettes are updated for a more modern fit but stitched in the old-fashioned way, using only Union Special machines.

The Lyon is Dubbleware's reiteration of their iconic classic Workwear pant. Made using Japanese fabrics in a selvedge raw Indigo denim, the Lyon has a loose fit featuring a classic notch true to the archives and finalised with a cinch back.