Naked & Famous Denim True Guy Regu... Naked & Famous Denim True Guy Regular Straight Mens Jeans

The MIJ16 Genseki Selvedge is raw denim in its most elemental form. Made from a formidable 19oz unsanforized Japanese selvedge, this fabric was developed to push texture, depth, and long-term character as far as possible. Genseki translates to “raw ore,” an unrefined material straight from the earth, and the name is more than fitting. From the first wear, the denim feels dense, rough, and unapologetically raw, with a heavily irregular surface that rewards time, movement, and patience.

Woven in Japan using slubby and neppy yarns, the fabric is low-tension woven to allow the fibres to relax and shift on the loom, exaggerating the uneven surface and visible neps throughout. An earthy-toned weft sits beneath the rope-dyed indigo warp, adding warmth and depth that will emerge as the denim fades. To keep the fabric’s hairiness and texture intact while removing sizing uncertainty, the MIJ16 undergoes a Tempi treatment, shrinking the denim without stripping away its raw character. Over time, expect dramatic high-contrast fades, deep creasing, and evolving texture on par with the most celebrated MIJ releases, with even more surface complexity than earlier iterations.

Every detail reflects its Made in Japan pedigree. The selvedge edge features an indigo–red–indigo micro-busted line, with a narrower width that allows the warp colour to run closer to the edge. Hardware is deliberately uncompromising, with 100% iron buttons that will rust and copper rivets that will oxidise with wear. A Japanese sheepskin leather patch bearing the “Flower of Carnage” logo anchors the back, while raised belt loops, two-tone stitching, a selvedge button fly, peekaboo selvedge coin pocket, chainstitched hem, and maple leaf embroidery on the back pocket complete the MIJ signature.

Key details

Style / fit: True Guy
Fit profile: Regular rise, straight leg, extra room in seat and thigh, button fly
Fabric: 19oz Japanese selvedge denim
Material: 100% cotton
Sanforization: Unsanforized, Tempi-treated to remove shrinkage
Construction: Low-tension woven
Yarn: Slubby and neppy yarns
Dye: Indigo rope-dyed warp
Weft: Earthy-toned
Warp: Rope-dyed indigo
Selvedge: Indigo–red–indigo micro-busted line
Buttons: 100% iron (will rust with wear)
Rivets: 100% copper (will oxidise with wear)
Details: Raised belt loops, selvedge button fly, peekaboo selvedge coin pocket, two-tone stitching, chainstitched hem
Patch: Japanese sheepskin leather with “Flower of Carnage” logo
Finish: Maple leaf embroidery on back pocket
Origin: Made in Japan

UK Standard Delivery: Free over £100 / £3.99 under £100
2-3 working days / Royal Mail Tracked 48

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1-2 working days / Royal Mail Tracked 24

UK Next Day Delivery: £6.99
Next working day (order before 3pm Mon-Fri exc. bank holidays) / DPD Next Day

International Delivery: Price calculated at checkout
Delivery from 2 days - DPD Direct / DPD Classic - Taxes & Duties Paid

(Next day delivery not available to some postcodes - see Delivery page for exclusions)

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United Kingdom inc. Northern Ireland, Jersey, Guernsey, Isle Of Man
European Union exc. Malta & Cyprus
USA, Canada, Australia, New Zealand, Singapore, Monaco

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Free UK exchanges.

Choose full refund including delivery cost, exchange or store credit.

If you wish to return your order, we offer a full refund, exchange or store credit if it is sent back in brand new, resaleable condition (including all tags and product packaging) within 30 days.
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Originally the denim cloth used to make jeans was produced on shuttle looms. These produced a tightly woven cloth by passing a continuous thread backwards and forwards. The resulting fabric was narrow and had finished edges or self-edges, hence the term selvedge. This fabric was relatively costly and slow to produce as were the jeans fashioned from it. When the demand for jeans rose dramatically in the latter half of the 20th century production methods were inevitably altered to create cheaper fabrics that could be produced in higher volumes. Shuttle looms were abandoned in favour of projectile looms which were quicker, which produced wider cloth and which did not use continuous threads. Denim now had unfinished edges with a frayed appearance.

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Here at JEANSTORE we have a few tips on how you can keep your selvedge denim looking its best - by following these simple instructions you can ensure your jeans last longer, retain their shape and colour, and reduce your environmental impact too.

• First and foremost, always follow the care instructions on the inside label of your jeans. Different jeans will have different recommendations, and these can vary depending on the nature of the fabric and the dye, amongst other things.
  
  
• To soak or not to soak? It's personal preference, but with raw/unwashed/rigid denim there will be a lot of dye on the fabric that will bleed at first. You can soak your jeans inside out in warm water for 2 hours and hang dry before first wash to get rid of some of the dye, and make them feel less stiff/starchy. Others just put them straight on and don't care if their legs and shoes end up blue!
  
  
• 'Breaking them in'. Two things to consider - is the denim raw or pre-washed? If washed, there won't be much 'breaking in' - that bit has been done for you.
  For raw and rigid denim, the general consensus is to wear the jeans for as long as possible before the first wash. Nudie Jeans Co. recommends wearing your raw denim for 6 months without washing. It's not compulsory, but the longer you wear them, the better they'll fit, and the better they'll fade.
  Secondly, is the denim sanforized (pre-shrunk) or unsanforized (shrink-to-fit)? Most selvedge denim we stock - even if raw/rigid - will be pre-shrunk to eliminate unexpected sizing changes. This means you can generally trust the size guide. If buying unsanforized denim, there's always an element of risk, so please ensure you follow the size guide and the washing instructions carefully! With shrink-to-fit jeans, they really can become the best denim you've ever owned as they mould to your body shape. You'll also get the most natural fades.
  
  
• Try and wash your jeans once every 10 wears at most. Sometimes this just isn't possible, but it's a good guide to follow. Every wash puts strain on the fibres and 'wears' them, so the less you wash your jeans, the longer they'll last. We always recommend hand-washing selvedge denim.
  
  
• Always wash your jeans inside out. This reduces dye/colour loss. If using a washing machine, keep the load minimal - if your jeans are too creased, the dye may fade more heavily along creases, causing streaky lines on your jeans.
  
  
• If possible, always hand wash. It's not a deal-breaker, but it is much gentler on the fabric and you'll find your jeans fade more 'naturally'. If using a washing machine, keep the heat low and use a slower cycle. With raw denim, ensure you wash them separately for the first 5 washes, as the dye will bleed and transfer to other garments. Also be careful when sitting on light coloured surfaces or wearing white shoes.
  
  
• Use natural detergents where possible. You don't want those nasty chemicals damaging your jeans, or the environment.
  
  
• Don't tumble dry! Well, you can (we do, sometimes) but results can vary. If you're in a rush and need to tumble your jeans, ensure you keep the heat low. Excessive tumble drying can change the size/shape/fit of your jeans, and they'll often feel tighter when they come out. This isn't always a problem with stretch jeans, as after several wears they can feel a bit loose. Often any changes in your denim as a result of tumble drying are a result of the machine - not the denim.
  With selvedge denim, we always recommend hang-drying rather than a tumble dryer.

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