Naked & Famous Denim True Guy Regu... Naked & Famous Denim True Guy Regular Straight Mens Jeans

Introducing the Aomidori Selvedge, the 12th edition in the Naked & Famous Denim Made in Japan collection. Deriving its name from the Japanese "Aomidori," meaning blue-green, this denim offers a stunning visual twist. At first glance, it resembles traditional indigo denim, yet it uniquely fades to a captivating greenish hue, thanks to an innovative dye technique.

There are two primary methods to achieve greencast denim: top dye and bottom dye. The top dye method involves adding a green tint after the indigo, giving the denim an initial green appearance. Conversely, the bottom dye technique, used for the Aomidori Selvedge, applies a green tint before the indigo rope dye process. This unique approach allows the denim to gradually reveal its greenish hue as it fades, setting it apart in both style and wear pattern.

Crafted with a robust 16oz weight, the denim is woven on vintage shuttle looms in Okayama, Japan. It remains unsanforized to retain its purest form, free from mechanical shrinkage processes, anti-skewing, or singeing. This preservation enhances the fabric’s texture, characterised by its pronounced vertical streakiness and the irregular sizes of its bumpy yarns, which fade at slightly different rates, adding depth and character to each pair.

To maintain its raw, textured appeal, the Aomidori Selvedge undergoes a tempi treatment. This process carefully shrinks the fabric while preserving its distinct characteristics, ensuring you can select your ideal fit from the start.

The jeans also boast a variety of expert finishing touches that contribute to its unique character: 100% iron buttons that develop a rust and patina, copper rivets that naturally oxidise, raised belt loops that fade and add dimension with wear, a premium sheepskin leather patch featuring the "Flower of Carnage" logo, a selvedge fly, and a micro busted outseam. Additionally, a maple leaf embroidered on the back pocket adds a signature touch, encapsulating the heritage of the MIJ series.

Every element of the Aomidori Selvedge is meticulously crafted in Japan, showcasing the exceptional skill and attention to detail that goes into every step of the production process—from the dyeing of the yarns and the weaving of the fabric to the cutting and sewing of the final garment.

The True Guy is a straight leg fit with a medium rise along with extra room in the seat and thigh that falls straight from knee to hem.

Regular fit
Straight leg
Mid rise
Button fly
16oz Japanese Selvedge denim
100% Cotton
Rinse-washed, Tempi-treated (Unsanforized but pre-shrunk)
Made in Japan
SKU: 101056621

UK Standard Delivery: Free over £100 / £3.99 under £100
2-3 working days / Royal Mail Tracked 48
Christmas last order date: Thursday 19th December

UK Premium Delivery: £4.99
1-2 working days / Royal Mail Tracked 24
Christmas last order date: Friday 20th December

UK Next Day Delivery: £6.99
Next working day (order before 3pm Mon-Fri exc. bank holidays) / DPD Next Day
Christmas last order date: Monday 23rd December (before 3pm)

International Delivery: Price calculated at checkout
Delivery from 2 days - DPD Direct / DPD Classic - Taxes & Duties Paid
Christmas last order date: Monday 9th December

(Next day delivery not available to some postcodes - see Delivery page for exclusions)

We are currently only able to deliver to the following countries:

United Kingdom inc. Northern Ireland, Jersey, Guernsey, Isle Of Man
European Union exc. Malta & Cyprus
USA, Canada, Australia, New Zealand, Singapore, Monaco

Extended Christmas Returns: All orders placed between 1st November and 31st December 2024 are eligible for return until 31st January 2025.

30-day no-fuss returns.
Free unlimited UK exchanges.

Choose full refund including delivery cost, exchange or store credit.

If you wish to return your order, we offer a full refund, exchange or store credit if it is sent back in brand new, resaleable condition (including all tags and product packaging) within 30 days.
Exchanges in the UK are free and unlimited. For refunds, a £2.99 return label fee will be deducted from the refund. Returns for store credit are also free.

Next-day and international delivery costs cannot be refunded.

Read our full returns policy here.

Originally the denim cloth used to make jeans was produced on shuttle looms. These produced a tightly woven cloth by passing a continuous thread backwards and forwards. The resulting fabric was narrow and had finished edges or self-edges, hence the term selvedge. This fabric was relatively costly and slow to produce as were the jeans fashioned from it. When the demand for jeans rose dramatically in the latter half of the 20th century production methods were inevitably altered to create cheaper fabrics that could be produced in higher volumes. Shuttle looms were abandoned in favour of projectile looms which were quicker, which produced wider cloth and which did not use continuous threads. Denim now had unfinished edges with a frayed appearance.

Continue reading...

Here at JEANSTORE we have a few tips on how you can keep your selvedge denim looking its best - by following these simple instructions you can ensure your jeans last longer, retain their shape and colour, and reduce your environmental impact too.

• First and foremost, always follow the care instructions on the inside label of your jeans. Different jeans will have different recommendations, and these can vary depending on the nature of the fabric and the dye, amongst other things.
  
  
• To soak or not to soak? It's personal preference, but with raw/unwashed/rigid denim there will be a lot of dye on the fabric that will bleed at first. You can soak your jeans inside out in warm water for 2 hours and hang dry before first wash to get rid of some of the dye, and make them feel less stiff/starchy. Others just put them straight on and don't care if their legs and shoes end up blue!
  
  
• 'Breaking them in'. Two things to consider - is the denim raw or pre-washed? If washed, there won't be much 'breaking in' - that bit has been done for you.
  For raw and rigid denim, the general consensus is to wear the jeans for as long as possible before the first wash. Nudie Jeans Co. recommends wearing your raw denim for 6 months without washing. It's not compulsory, but the longer you wear them, the better they'll fit, and the better they'll fade.
  Secondly, is the denim sanforized (pre-shrunk) or unsanforized (shrink-to-fit)? Most selvedge denim we stock - even if raw/rigid - will be pre-shrunk to eliminate unexpected sizing changes. This means you can generally trust the size guide. If buying unsanforized denim, there's always an element of risk, so please ensure you follow the size guide and the washing instructions carefully! With shrink-to-fit jeans, they really can become the best denim you've ever owned as they mould to your body shape. You'll also get the most natural fades.
  
  
• Try and wash your jeans once every 10 wears at most. Sometimes this just isn't possible, but it's a good guide to follow. Every wash puts strain on the fibres and 'wears' them, so the less you wash your jeans, the longer they'll last. We always recommend hand-washing selvedge denim.
  
  
• Always wash your jeans inside out. This reduces dye/colour loss. If using a washing machine, keep the load minimal - if your jeans are too creased, the dye may fade more heavily along creases, causing streaky lines on your jeans.
  
  
• If possible, always hand wash. It's not a deal-breaker, but it is much gentler on the fabric and you'll find your jeans fade more 'naturally'. If using a washing machine, keep the heat low and use a slower cycle. With raw denim, ensure you wash them separately for the first 5 washes, as the dye will bleed and transfer to other garments. Also be careful when sitting on light coloured surfaces or wearing white shoes.
  
  
• Use natural detergents where possible. You don't want those nasty chemicals damaging your jeans, or the environment.
  
  
• Don't tumble dry! Well, you can (we do, sometimes) but results can vary. If you're in a rush and need to tumble your jeans, ensure you keep the heat low. Excessive tumble drying can change the size/shape/fit of your jeans, and they'll often feel tighter when they come out. This isn't always a problem with stretch jeans, as after several wears they can feel a bit loose. Often any changes in your denim as a result of tumble drying are a result of the machine - not the denim.
  With selvedge denim, we always recommend hang-drying rather than a tumble dryer.

We use industry leading security, encryption and payment providers, so you can feel confident your details are safe with us.

No employee of JEANSTORE ever has access to your payment information.

We follow all GDPR guidelines, and you can request the information we hold about you at any time.