Naked & Famous Denim Jacket Naked & Famous Denim Jacket

The Elephant 13 – Red Core is a groundbreaking 21oz super heavyweight Japanese selvedge denim, merging the iconic Elephant series' heft with the innovative colour-changing Color Core series. This combination results in the first-ever heavyweight colour core denim.

Japanese denim is renowned for its distinctive fading characteristics, traditionally achieved through a rope dye process. This process involves dipping white cotton yarns in indigo, but not long enough to penetrate the core of the yarn, leaving the centre white. As the indigo fades, this white core becomes more visible, creating the classic denim fade. The Naked & Famous Color Core series takes this a step further. The jeansmaker starts with white cotton yarn, applying a permanent reactive dye – in this case, red – that fully saturates the yarn to its core. This yarn is then rope dyed with indigo. The result? As the indigo fades, it reveals not white, but a vibrant colour core. With the thick yarns used in the Elephant denim, expect the red core to emerge quickly and vividly, offering denim enthusiasts a fresh and striking fade experience. The denim is hefty and rigid, embodying the quintessential raw denim hand feel, and requires some time to break in. Other details include a classic redline selvedge ID, a thick natural vegetable tanned leather patch, contrast stitching, and silver metallic buttons.

The Denim Jacket is a classic denim jacket cut to fit comfortably in the chest and arms with two chest flap pockets, two front slash pockets, and two large interior pockets.

21oz Japanese Selvedge Denim
100% Cotton
Button closure
Twin breast pockets
Two generous interior pockets
Made in Canada

UK Standard Delivery: Free over £100 / £3.99 under £100
2-3 working days / Royal Mail Tracked 48
Christmas last order date: Thursday 19th December

UK Premium Delivery: £4.99
1-2 working days / Royal Mail Tracked 24
Christmas last order date: Friday 20th December

UK Next Day Delivery: £6.99
Next working day (order before 3pm Mon-Fri exc. bank holidays) / DPD Next Day
Christmas last order date: Monday 23rd December (before 3pm)

International Delivery: Price calculated at checkout
Delivery from 2 days - DPD Direct / DPD Classic - Taxes & Duties Paid
Christmas last order date: Monday 9th December

(Next day delivery not available to some postcodes - see Delivery page for exclusions)

We are currently only able to deliver to the following countries:

United Kingdom inc. Northern Ireland, Jersey, Guernsey, Isle Of Man
European Union exc. Malta & Cyprus
USA, Canada, Australia, New Zealand, Singapore, Monaco

Extended Christmas Returns: All orders placed between 1st November and 31st December 2024 are eligible for return until 31st January 2025.

30-day no-fuss returns.
Free unlimited UK exchanges.

Choose full refund including delivery cost, exchange or store credit.

If you wish to return your order, we offer a full refund, exchange or store credit if it is sent back in brand new, resaleable condition (including all tags and product packaging) within 30 days.
Exchanges in the UK are free and unlimited. For refunds, a £2.99 return label fee will be deducted from the refund. Returns for store credit are also free.

Next-day and international delivery costs cannot be refunded.

Read our full returns policy here.

Originally the denim cloth used to make jeans was produced on shuttle looms. These produced a tightly woven cloth by passing a continuous thread backwards and forwards. The resulting fabric was narrow and had finished edges or self-edges, hence the term selvedge. This fabric was relatively costly and slow to produce as were the jeans fashioned from it. When the demand for jeans rose dramatically in the latter half of the 20th century production methods were inevitably altered to create cheaper fabrics that could be produced in higher volumes. Shuttle looms were abandoned in favour of projectile looms which were quicker, which produced wider cloth and which did not use continuous threads. Denim now had unfinished edges with a frayed appearance.

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Here at JEANSTORE we have a few tips on how you can keep your selvedge denim looking its best - by following these simple instructions you can ensure your jeans last longer, retain their shape and colour, and reduce your environmental impact too.

• First and foremost, always follow the care instructions on the inside label of your jeans. Different jeans will have different recommendations, and these can vary depending on the nature of the fabric and the dye, amongst other things.
  
  
• To soak or not to soak? It's personal preference, but with raw/unwashed/rigid denim there will be a lot of dye on the fabric that will bleed at first. You can soak your jeans inside out in warm water for 2 hours and hang dry before first wash to get rid of some of the dye, and make them feel less stiff/starchy. Others just put them straight on and don't care if their legs and shoes end up blue!
  
  
• 'Breaking them in'. Two things to consider - is the denim raw or pre-washed? If washed, there won't be much 'breaking in' - that bit has been done for you.
  For raw and rigid denim, the general consensus is to wear the jeans for as long as possible before the first wash. Nudie Jeans Co. recommends wearing your raw denim for 6 months without washing. It's not compulsory, but the longer you wear them, the better they'll fit, and the better they'll fade.
  Secondly, is the denim sanforized (pre-shrunk) or unsanforized (shrink-to-fit)? Most selvedge denim we stock - even if raw/rigid - will be pre-shrunk to eliminate unexpected sizing changes. This means you can generally trust the size guide. If buying unsanforized denim, there's always an element of risk, so please ensure you follow the size guide and the washing instructions carefully! With shrink-to-fit jeans, they really can become the best denim you've ever owned as they mould to your body shape. You'll also get the most natural fades.
  
  
• Try and wash your jeans once every 10 wears at most. Sometimes this just isn't possible, but it's a good guide to follow. Every wash puts strain on the fibres and 'wears' them, so the less you wash your jeans, the longer they'll last. We always recommend hand-washing selvedge denim.
  
  
• Always wash your jeans inside out. This reduces dye/colour loss. If using a washing machine, keep the load minimal - if your jeans are too creased, the dye may fade more heavily along creases, causing streaky lines on your jeans.
  
  
• If possible, always hand wash. It's not a deal-breaker, but it is much gentler on the fabric and you'll find your jeans fade more 'naturally'. If using a washing machine, keep the heat low and use a slower cycle. With raw denim, ensure you wash them separately for the first 5 washes, as the dye will bleed and transfer to other garments. Also be careful when sitting on light coloured surfaces or wearing white shoes.
  
  
• Use natural detergents where possible. You don't want those nasty chemicals damaging your jeans, or the environment.
  
  
• Don't tumble dry! Well, you can (we do, sometimes) but results can vary. If you're in a rush and need to tumble your jeans, ensure you keep the heat low. Excessive tumble drying can change the size/shape/fit of your jeans, and they'll often feel tighter when they come out. This isn't always a problem with stretch jeans, as after several wears they can feel a bit loose. Often any changes in your denim as a result of tumble drying are a result of the machine - not the denim.
  With selvedge denim, we always recommend hang-drying rather than a tumble dryer.

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