Omoto Denim.

Omoto Denim is a Japanese brand rooted in Kojima, Okayama - the historic centre of Japan’s denim industry. Founded by Hiroki Kishimoto, a fabric specialist with decades of experience in denim development, Omoto was created with a clear purpose: to produce “ultimate ordinary” garments built on authenticity, balance and long-term wearability.

Rather than chasing novelty, Omoto focuses on perfecting the fundamentals. The brand works closely with skilled Japanese mills to develop selvedge denim that honours traditional techniques, including rope-dyeing and shuttle loom weaving. These methods create fabric with depth, texture and natural irregularity - denim designed to evolve through wear, developing distinctive fades and character unique to the owner.

Production remains firmly based in Japan, where attention to detail and consistency are paramount. Construction is thoughtful and restrained, drawing inspiration from mid-century American workwear while maintaining a clean, understated aesthetic. Silhouettes are timeless, designed to feel relevant for years rather than seasons.

The name “Omoto” references a resilient evergreen plant, symbolising steady growth and longevity. That philosophy runs through the brand’s approach: garments that mature over time rather than deteriorate, improving with every wear and wash.

Omoto Denim represents a new generation of Japanese makers who respect tradition but are not bound by nostalgia. By focusing on fabric integrity, careful construction and enduring design, the brand offers selvedge denim that speaks quietly but confidently. For those who appreciate true Japanese craftsmanship and jeans built to age with character, Omoto delivers substance without excess - denim with depth, integrity and a long life ahead of it.

Omoto Denim Tops & Jackets Omoto Denim Jeans

Omoto Denim at Jeanstore

Omoto Denim is a Japanese brand based in Kojima, Okayama, the historic heart of Japan’s denim industry. Founded by Hiroki Kishimoto, a fabric specialist with decades of experience in denim development, the brand was created with a clear and disciplined purpose: to make garments that feel authentic, balanced and built for long-term wear. Rather than chasing short-lived trends or unnecessary detail, Omoto focuses on refining the essentials, producing denim that feels timeless, honest and quietly confident.

That approach begins with the fabric. Working closely with skilled Japanese mills, Omoto develops selvedge denim using traditional methods such as rope dyeing and shuttle loom weaving, resulting in cloth with real depth, texture and natural irregularity. Made entirely in Japan, the jeans draw inspiration from classic mid-century American workwear while maintaining a clean, understated aesthetic that feels easy to wear for years to come. The name Omoto itself speaks to that philosophy, referencing a resilient evergreen plant and reflecting the brand’s belief in steady growth, longevity and garments that improve with age. For those who appreciate true Japanese craftsmanship and selvedge denim with substance, Omoto offers a thoughtful, lasting take on the everyday jean.

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CUSTOMER FAQs

What is your returns policy?

You can return your order within 30 days of delivery. We can offer a full refund, exchange or store credit.

Exchanges are free on all orders.
Refunds will incur a £2.99 charge towards the returns label, which will be deducted from the refund - with the exception of Jeanstore Unlimited members for whom refunds are also free. Standard delivery charges will also be refunded.

International returns will need to be returned at your own expense.

Read our full returns policy here.

What is Jeanstore Unlimited?

Jeanstore Unlimited is a 12-month subscription available to purchase from your basket before placing an order.

For just £19 per year, you will get the following benefits:

Unlimited free next day delivery
Free returns on all orders
Early access to VIP sales
Early access to new releases

Jeanstore Unlimited does not auto-renew.
Only available within the UK.

How long does delivery take?

We offer UK delivery via both Royal Mail and DPD. You will have three different speed delivery options available at checkout, each giving an estimated delivery date.

Next day delivery is available via DPD for orders placed before 3pm (excluding weekends and bank holidays.)

International delivery times vary - the delivery speed will be shown when you select your delivery country at checkout.

Read more about delivery here.

Do I pay tax and duties on international orders?

For international customers, UK VAT has removed from the prices you see on our website. After you enter your delivery address at checkout, all local taxes and duties will be added to the total and we pay these in advance for you.

This means there are no extra charges before delivery and no nasty surprises!

I need help. How can I contact you?

Our customer services team are ready to help you with any product advice, issues or questions you may have.

You can contact us any time on admin@jeanstore.co.uk

Our phone lines are open Monday-Friday, 10am-5pm. You can call us on 01903 533099.