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MIJ10 - Okayama Spirit // Naked & Famous Denim

The Naked & Famous Denim Made in Japan (MIJ) collection is celebrating its 10th iteration with the return of a fan favourite: the iconic Okayama Spirit Selvedge. This marks the first time the original has been rereleased since it was first released in 2013.

The Okayama Spirit is a 16oz unsanforized slubby Japanese selvedge denim that is dyed using the indigo rope dyeing process. In this process, cotton yarns are repeatedly run through vats of indigo dye, but not long enough for the dye to fully penetrate the yarn core. The yarns themselves have an irregular, slubby texture, with thicker and thinner sections. This results in thicker sections of the yarn absorbing more indigo and thinner sections absorbing less, creating a unique pattern in the fabric. To further enhance the texture, the denim is slowly woven on vintage shuttle looms, which creates a wavy weave pattern when viewed up close. The combination of the irregular, slubby yarns and the loose weaving of the fabric gives it an organic, uneven grain that is characteristic of the Okayama Spirit's iconic textured look.


To preserve the hairiness, grittiness, and raw denim feel of this unsanforized denim, the MIJ10 undergoes a tempi treatment, which shrinks the fabric while maintaining its texture. This removes the guesswork from sizing, allowing you to get the correct size from the start. In addition to its unique construction, the MIJ10 also features a range of finishing touches that add to its character and appeal. These include 100% iron buttons that will rust, copper rivets that will oxidize, raised belt loops that will fade, a Japanese sheepskin leather patch with the "Flower of Carnage" logo, a selvedge button fly, and a micro busted outseam. The jeans also feature a maple leaf embroidered onto the back pocket, a signature of the MIJ series.

The MIJ10 is made in Japan from start to finish, ensuring its high quality. The expert craftsmanship that goes into each pair is evident in the attention to detail and care taken at every stage of the production process, from the dyeing of the yarn, weaving of the fabric, to the cutting and sewing of the denim. Naked & Famous Denim's Made in Japan collection is known for its dedication to quality, and the MIJ10 upholds this reputation with its unique construction and finishing touches.

Check out the full details in the video below.