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This item is available for pre-order. You can place the order now and it will be despatched as soon as new stock arrives (approx. 3-10 working days).
Free delivery over £ 100 | Free UK Returns
The New Rainbow Core Selvedge is a 12.5oz Japanese selvedge denim that will fade to rainbow colours! The secret is in the dye method, traditionally rope dyed denim utilises white cotton yarns which are repeatedly dipped in indigo such that the indigo dyes only coat the outermost layers of the cotton yarn. This leaves the center of the cotton yarn white. With wear and tear the indigo fades away and the white center core of the yarn is revealed. This is why your jeans fade from blue to white.
The Rainbow Core denim is created by first dying yarns with permanent reactive dyes in all the colours of the rainbow. Then these coloured yarns are rope dyed and coated with indigo, creating a yarn that is coloured in the center with layers of indigo on top. As you wear the jeans the indigo will start to fade away and reveal their bright rainbow-coloured center core.
Cut, sewn, built in Canada with contrast stitching, a brown raging bull leather patch, along with silver metallic buttons and rivets.
The Super Guy is a skinny fit with a medium rise, a slim top block, and a taper from knee to hem.
12.5oz Japanese Selvedge Denim
Made in Canada
What Is Selvedge Denim?
Originally the denim cloth used to make jeans was produced on shuttle looms. These produced a tightly woven cloth by passing a continuous thread backwards and forwards. The resulting fabric was narrow and had finished edges or self-edges, hence the term selvedge. This fabric was relatively costly and slow to produce as were the jeans fashioned from it. When the demand for jeans rose dramatically in the latter half of the 20th century production methods were inevitably altered to create cheaper fabrics that could be produced in higher volumes. Shuttle looms were abandoned in favour of projectile looms which were quicker, which produced wider cloth and which did not use continuous threads. Denim now had unfinished edges with a frayed appearance.
Selvedge Denim Care
Here at JEANSTORE we have a few tips on how you can keep your selvedge denim looking its best - by following these simple instructions you can ensure your jeans last longer, retain their shape and colour, and reduce your environmental impact too.
- First and foremost, always follow the care instructions on the inside label of your jeans. Different jeans will have different recommendations, and these can vary depending on the nature of the fabric and the dye, amongst other things.
- To soak or not to soak? It's personal preference, but with raw/unwashed/rigid denim there will be a lot of dye on the fabric that will bleed at first. You can soak your jeans inside out in warm water for 2 hours and hang dry before first wash to get rid of some of the dye, and make them feel less stiff/starchy. Others just put them straight on and don't care if their legs and shoes end up blue!
- 'Breaking them in'. Two things to consider - is the denim raw or pre-washed? If washed, there won't be much 'breaking in' - that bit has been done for you.
For raw and rigid denim, the general consensus is to wear the jeans for as long as possible before the first wash. Nudie Jeans Co. recommends wearing your raw denim for 6 months without washing. It's not compulsory, but the longer you wear them, the better they'll fit, and the better they'll fade.
Secondly, is the denim sanforized (pre-shrunk) or unsanforized (shrink-to-fit)? Most selvedge denim we stock - even if raw/rigid - will be pre-shrunk to eliminate unexpected sizing changes. This means you can generally trust the size guide. If buying unsanforized denim, there's always an element of risk, so please ensure you follow the size guide and the washing instructions carefully! With shrink-to-fit jeans, they really can become the best denim you've ever owned as they mould to your body shape. You'll also get the most natural fades.
- Try and wash your jeans once every 10 wears at most. Sometimes this just isn't possible, but it's a good guide to follow. Every wash puts strain on the fibres and 'wears' them, so the less you wash your jeans, the longer they'll last. We always recommend hand-washing selvedge denim.
- Always wash your jeans inside out. This reduces dye/colour loss. If using a washing machine, keep the load minimal - if your jeans are too creased, the dye may fade more heavily along creases, causing streaky lines on your jeans.
- If possible, always hand wash. It's not a deal-breaker, but it is much gentler on the fabric and you'll find your jeans fade more 'naturally'. If using a washing machine, keep the heat low and use a slower cycle. With raw denim, ensure you wash them separately for the first 5 washes, as the dye will bleed and transfer to other garments. Also be careful when sitting on light coloured surfaces or wearing white shoes.
- Use natural detergents where possible. You don't want those nasty chemicals damaging your jeans, or the environment.
- Don't tumble dry! Well, you can (we do, sometimes) but results can vary. If you're in a rush and need to tumble your jeans, ensure you keep the heat low. Excessive tumble drying can change the size/shape/fit of your jeans, and they'll often feel tighter when they come out. This isn't always a problem with stretch jeans, as after several wears they can feel a bit loose. Often any changes in your denim as a result of tumble drying are a result of the machine - not the denim.
With selvedge denim, we always recommend hang-drying rather than a tumble dryer.
UK Standard Delivery: Free over £100 / £2.99 under £100.
2-3 working days / Royal Mail Tracked 48
UK Next Day Delivery: £5.99 over £100 / £7.99 under £100.
Next working day (order before 3pm Mon-Fri exc. bank holidays) / DPD Next Day.
2-6 working days / Royal Mail International Tracked or DPD Classic.
Rest Of World: £14.99.
6-8 working days / Royal Mail International Tracked.
90-day no-fuss returns.
Returns in the UK are FREE.
Full refund including delivery cost, or exchange.
If you wish to return your order, we offer a full refund or an exchange if it is sent back in brand new, resaleable condition (including all tags, packaging and boxes) within 90 days.
Premium, next-day or international delivery costs cannot be refunded.
Read our full returns policy here.
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Delivery & Returns
Naked & Famous Denim.
Naked & Famous are not a normal denim company and never will be.
Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price. The guys at N&F travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.
All Naked & Famous products are proudly cut, made and sewn in Canada. Always have been, always will be.
The brand name Naked & Famous is a satire of our celeb-obsessed culture. Naked & Famous Denim aims to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blonde” as a satire of mass media and mass culture, then fed it right back to them. Naked & Famous intend to do the same.
Naked & Famous denim are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.
All sizing information is for guide purposes only.
Where possible we provide individual product size guides. If these aren't available we provide a generic brand size guide. Individual garments may differ from these measurements and we cannot guarantee the item you receive will match these measurements exactly.
Many brands also have a level of tolerance in size differences between the same item - this is usually 0.5 inches.
If no size guide is shown below, it means there is not one available at present for this item and it will be added if/when it becomes available.