GUESS was founded by the Marciano brothers and they opened their first store in Beverly Hills in 1981. The first 'fashion jeans', GUESS denim had a distinctive light stonewash colour and fitted look which made the brand an icon of the eighties. Various supermodels have worn GUESS in the company's famous ad campaigns, including Claudia Schiffer, Anna Nicole Smith and Kate Upton. Even Marty McFly sported a pair in Back to the Future!
Today GUESS is a huge international brand with store worldwide. But their ethos as regards jeans remains the same: fashion-conscious cuts, great fits and supreme comfort.