Edwin is a Japanese clothing brand founded in 1969 who focus on jeans manufacture.
The Edwin brand i was established in 1947 in Japan by Mr Tsunemi, with the brands name taken from the word DENIM (with the 'M' inverted). With a strong passion for denim, Mr Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan.
Domestically manufactured denim is available for the first time in Japan in 1951. This product is expensive and of inferior quality compared to its American counterparts so this is where Edwin has a opening in the denim scene. Mr Tsunemi crafted the first pair of Edwin's in 1961 and went on to produce the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.
Moving forward into the 70's and with Edwin's popularity and reputation on the up they became the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. Another huge move happening the 1980's when Edwin went on to invent ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.
Edwin took the finishing of denim one step further and in the 90's launched a 'new vintage' line which replicated worn items and was solely created by hand, referencing vintage items and washes from their archives.
Today Edwin have pushed overseas and expanded into the European market in the early 2000's. They still combine the same traditional Japanese denim production methods and quality but are now catering for a far bigger and modern market.
Shop the Edwin collection here.