Flowing into the denim collection in FW19, and a mainstay from SS20, the innovative new technology from Wrangler brings a heavy focus to one of the global hot topics, sustainability.
The denim industry has long had a history of waste and inefficient practices, which until now have been inevitable - but Wrangler, alongside Levi's with their Water<Less technology are looking to change this for good.
Introducing Wrangler Indigood™.
Wrangler are doing their part to help the environment. Indigood™ is the new range of sustainable denim clothing from Wrangler and the latest story on their path to constant improvement. Discover their new eco-friendly jeans and denim clothing, made with less water usage and more recycled materials, including 28% recycled cotton!
It takes a lot of water and energy to create denim’s recognisable indigo shades. That’s why Wrangler have developed Indigood™ to change the way they dye their fabric. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.
Recycling Materials, Reducing Impact:
Producing new cotton requires a vast amount of water, land and energy. Wrangler are committed to recycling surplus cotton and reducing waste. Offcuts are shredded and spun into usable yarn. This fabric is made using at least 28% recycled cotton. Every detail has been made better. The labels are made from recycled plastics, the rivets and metal hardware are created using safe chemistry and tags use 100% recycled paper.
These 'Wrevolutionary' denims have been created using sustainable and cutting-edge technologies, including the use of lasers, ozone and nanobubbles, all of which reduce the use of resources. Iconic denim, made better.
Wrangler Indigood™ - Tough Denim. Gentle Footprint. Responsible Action.